UCT Social Media Course – I did it!

UCT Social Media Certificate

UCT Social Media certificate

The UCT Social Media online short course kept me busy for 9 weeks this year! I am very proud of the fact that I could complete it with a 70% mark!

I can highly recommend the course as I have picked up more from it than I had expected!

The course and course material was structured in such a way that it was easy to navigate. It is time-consuming, but at the end it is worth it!

 

The Modules included the following:

Module 1 Positioning your brand on social media
Module 2 Managing and growing your Facebook community
Module 3 Building a following on Twitter
Module 4 Leveraging LinkedIn and Google+Module 5 Marketing with Pinterest and social bookmarking
Module 6 Using YouTube, Instagram and understanding mobile
Module 7 Blogging for community engagement and search
Module 8 Managing and measuring your online reputation
Module 9 Integrating social media into your marketing strategy

Any great courses you can recommend in social media?

 

Two SnapChat accounts that show how it’s done

I have been trying to get more accustomed with SnapChat, and have found two accounts that really show how it should be done.

Jill Walker Rettberg is professor of digital culture at the University of Bergen in Norway. She researches SnapChat and has made great discoveries along the way.

See: Information about the Snapchat Narratives Research Project

 

John Stanmeyer is a photographer who also works for National geographic. His son told him about SnapChat and the power of narratives and storytelling. It really is a treat following his Snaps each day!

Can you suggest more accounts worth following that uses the distinct features of the platform to it’s full potential?

 

Snapchat

SnapChat

UCT Social Media Online Short Course #blogjune

GetSmarter Social Media Short Course

UCT Social Media Online Short Course

I have been doing the UCT Social Media Online Short Course from GetSmarter from April 2016 this year. It is a nine week online course, with assessments that have to be completed each week. I have already submitted Assignment 7 this week.

It has been a tough course, but also a very worthwhile course to me. I thought a knew a lot, but I have been taught much more that I’ve missed in my own journey on social media!

I have been asking for years to do this course, and I could finally do it this year! I was subscribed a week late, but luckily I could still catch up!

The topics that’s been covered:

Module 1: Positioning your brand on social media

Get introduced to social media, look at how it has evolved, the various platforms that exist, and the most popular tools in use.

Module 2: Managing and growing your Facebook community

Learn how to use Facebook business pages and the new Timeline effectively, measure user engagement, and craft effective content.

Module 3: Building a following on Twitter

Learn how to leverage Twitter for both business-to-business and business-to-consumer relationship building.

Module 4: Leveraging LinkedIn and Google+

Explore the various ways in which LinkedIn and Google+ can be used for business and individual gain and business-to-business marketing.

Module 5: Pinterest and social bookmarking

Learn how to create a lifestyle around a brand.

Module 6: Using Youtube, Instagram and understanding mobile

Get introduced to multimedia and mobile marketing.

Module 7: Blogging for community engagement and search

Discover the various content management systems and blogging platforms available.

Module 8: Managing and measuring your online reputation

Learn about crowdsourcing and using social media for market research.

Module 9: Intergrating social media into your marketing strategy

Learn about strategy and marketing integration – the most important aspects of utilising social media for marketing.

I can really recommend this or any other social media course for extra “enlightenment”. It’s tough to keep up with all the continuous changes on social media!

Blogging for Librarians

Blogs for Librarians slidesThe Library and Information Association of South Africa (LIASA) did a series of five webinars about Social Media for Librarians.

The presentation on Blogs for Librarians was done by me on 25 November 2015.

The webinar was recorded as well: Blogs for Librarians: Karen du Toit

The importance of blogging for librarians cannot be emphasized enough! Through blogging you have direct access to your communities. Your communities are online, and they are searching for your services on the Internet!

It is time for Africa’s libraries to get on board as well!

Libraries and Social Media: Follow a Library Day #followalibrary

Follow SABC Media Libraries on Twitter

Follow a library day is again upcoming on 1 October.

David Green wrote a guest post for the International Librarians Network:

Libraries and Social Media: Follow a Library Day.

“It’s a marketing, advocacy, networking free-for-all; a drop-in, casual twitter chat that feels like a group hug. Everyone everywhere can participate, and with steering committee members from South Africa, the Netherlands, and Australia, it’s truly an international affair.

How to play:

• Add #followalibrary to your tweets

• Follow @followalibrary for discussion topics and questions

• Watch the stream by searching #followalibrary”

Library advocacy & lobbying – discussion topic for ILN #blogjune

I am linking up with the International Librarians Network with their discussion topic about Library advocacy for my third blogging in June (#blogjune) post.

The questions that needs answering:

Is there an library advocacy or lobbying campaign you’ve loved? What made it stand out for you? 

I love the #followalibrary yearly advocacy campaign on the 1 October. It was a bit quiet in 2013. Luckily it seems that the Twitter outreach this year, awakened by the International Librarians discussion topic about library advocacy and lobbying, has already taken up the challenge.

Image

#followalibrary on Twitter

A Facebook page for Followalibrary for this year has been created by Wilma van den Brink @wbk500 from Amsterdam, and she suggests that each upload a library shelfie #libshelfie for this year.

What are some examples of how you have been an advocate for libraries? How did it work out?

Social Media is one of the great new ways of advocating for libraries. The feedback from our own libraries active on social media is that it has given us a voice and has created awareness about our services.

What are 3 ways in which you think you could become a better advocate?

1. Getting more skilled with regards social media and advocacy practices, to use it to upgrade the library’s social media presence.

2. To always have a positive view on my own library services, and to have that elevator speech ready when asked about our jobs and our services.

3. Love what I do! (Even more, which I do!)

Introduction to Blogging for Journalism students – using Blogger



The presentation was done for second year Journalism students at Monash University in South Africa. The course is named: AZA2787 – Journalism: An online perspective.
The issue of privacy is a huge prerequisite as students are not allowed to have public blogs while practising their blogging skills as part of their training.
Some of the social media share buttons are not activated when the blog is private. That hampers in acquiring their social media skills and networking effectively, but the consensus remains that they should know where and how to activate the social media features on their blogs when they make it public.