UCT Social Media Course – I did it!

UCT Social Media Certificate

UCT Social Media certificate

The UCT Social Media online short course kept me busy for 9 weeks this year! I am very proud of the fact that I could complete it with a 70% mark!

I can highly recommend the course as I have picked up more from it than I had expected!

The course and course material was structured in such a way that it was easy to navigate. It is time-consuming, but at the end it is worth it!

 

The Modules included the following:

Module 1 Positioning your brand on social media
Module 2 Managing and growing your Facebook community
Module 3 Building a following on Twitter
Module 4 Leveraging LinkedIn and Google+Module 5 Marketing with Pinterest and social bookmarking
Module 6 Using YouTube, Instagram and understanding mobile
Module 7 Blogging for community engagement and search
Module 8 Managing and measuring your online reputation
Module 9 Integrating social media into your marketing strategy

Any great courses you can recommend in social media?

 

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Two SnapChat accounts that show how it’s done

I have been trying to get more accustomed with SnapChat, and have found two accounts that really show how it should be done.

Jill Walker Rettberg is professor of digital culture at the University of Bergen in Norway. She researches SnapChat and has made great discoveries along the way.

See: Information about the Snapchat Narratives Research Project

 

John Stanmeyer is a photographer who also works for National geographic. His son told him about SnapChat and the power of narratives and storytelling. It really is a treat following his Snaps each day!

Can you suggest more accounts worth following that uses the distinct features of the platform to it’s full potential?

 

Snapchat

SnapChat

UCT Social Media Online Short Course #blogjune

GetSmarter Social Media Short Course

UCT Social Media Online Short Course

I have been doing the UCT Social Media Online Short Course from GetSmarter from April 2016 this year. It is a nine week online course, with assessments that have to be completed each week. I have already submitted Assignment 7 this week.

It has been a tough course, but also a very worthwhile course to me. I thought a knew a lot, but I have been taught much more that I’ve missed in my own journey on social media!

I have been asking for years to do this course, and I could finally do it this year! I was subscribed a week late, but luckily I could still catch up!

The topics that’s been covered:

Module 1: Positioning your brand on social media

Get introduced to social media, look at how it has evolved, the various platforms that exist, and the most popular tools in use.

Module 2: Managing and growing your Facebook community

Learn how to use Facebook business pages and the new Timeline effectively, measure user engagement, and craft effective content.

Module 3: Building a following on Twitter

Learn how to leverage Twitter for both business-to-business and business-to-consumer relationship building.

Module 4: Leveraging LinkedIn and Google+

Explore the various ways in which LinkedIn and Google+ can be used for business and individual gain and business-to-business marketing.

Module 5: Pinterest and social bookmarking

Learn how to create a lifestyle around a brand.

Module 6: Using Youtube, Instagram and understanding mobile

Get introduced to multimedia and mobile marketing.

Module 7: Blogging for community engagement and search

Discover the various content management systems and blogging platforms available.

Module 8: Managing and measuring your online reputation

Learn about crowdsourcing and using social media for market research.

Module 9: Intergrating social media into your marketing strategy

Learn about strategy and marketing integration – the most important aspects of utilising social media for marketing.

I can really recommend this or any other social media course for extra “enlightenment”. It’s tough to keep up with all the continuous changes on social media!

Libraries and Social Media: Follow a Library Day #followalibrary

Follow SABC Media Libraries on Twitter

Follow a library day is again upcoming on 1 October.

David Green wrote a guest post for the International Librarians Network:

Libraries and Social Media: Follow a Library Day.

“It’s a marketing, advocacy, networking free-for-all; a drop-in, casual twitter chat that feels like a group hug. Everyone everywhere can participate, and with steering committee members from South Africa, the Netherlands, and Australia, it’s truly an international affair.

How to play:

• Add #followalibrary to your tweets

• Follow @followalibrary for discussion topics and questions

• Watch the stream by searching #followalibrary”

Reflection, review and what next – International Librarians Network final discussion topics for this round #InterLibNet

Archives1

The most recent round of the International Librarians Network has come to an end. I have taken part in three of these sessions, and I have found it to be very valuable to my own professional development.

Most recently I have learnt a great deal from Alberto Boada García, a legal librarian from Spain. From Bekti Mulatiningsih from Indonesia who is studying towards a PhD in Information Science, and who helped me tremendously with some of the papers I presented at conferences. I also still keep in contact with Fiona Malcolm from Australia through social media.

I am going to answer the questions from two discussions topics in one.

What did you learn about the library profession in your partner’s country?
It was interesting to learn about the work of a legal librarian. It seems that legal librarians are doing it a bit differently than how we do it in the corporate world or in public libraries.

What did you learn about your partner’s workplace?
He works for the Judiciary Documentation Centre in San Sebastian (which looks like a fantastic place to stay) in Spain. He is mostly responsible for the website content for supplying judges with legal information.

What professional issues do you have in common with your partner?
We have the same issues with regards tight budgets and struggling being valued for our specialised skills in Information Science. It is also very difficult to advance in our careers (although I don’t think it is because of the same reasons in our countries), and working conditions are also not always ideal.

What professional issues are different for your partner?
Because he works in a legal setting, he has different content that he has to work with than in a normal library setting.

What was new or different for you about participating in the ILN?
Getting to meet with so many new, but also so many like-minded professionals who struggles with the same issues that we do!

What are the things you’ve wondered about throughout the program but have never asked?
I wanted to know more about my ILN partners’ private lives to get a greater sense of how they juggle their working lives with their private lives. Next round I am going to give it more attention! (Ask more questions!)

What next?

What changes have you or will you make to the way you work, based on your experience with the ILN?
I was inspired by my international peers to take more control of my own professional development. They plan and make a plan to attend conferences, although it is not always supported (and financed) by their libraries or corporations.
I also got involved with MOOCs and are planning to do them as they come along.

Has your approach to professional development changed? Will it?
Yes!

What will you do to continue developing your international network?
I will keep on signing up at the International Librarians Network! Of course!
I have already signed up here: Participate in the ILN
I will also continue with my participation in social and professional networks.

 

One thing that I missed in this round was the fact that my international partner was not involved in social networks such as Twitter. He is connected to library lists and networks in his country, but not connected on the global platforms. I would have liked to have more networking opportunities with him through these channels!

Join archives on Twitter on 10 June 2014 in sharing World War 1 treasures #WW1archives #blogjune

Image

#WW1archives

Reblogged from:

SABC Media Libraries: Join archives in search of World War 1 material on 10 June 2014…: #WW1archives @followanarchive @askanarchivists The yearly International Archives Day are celebrated on 9 June, but because it falls on public holidays, the Twitter event has been moved to 10 June.

 

Picture taken from Ask Archivists/Follow an Archive blogs:
Created from:

http://en.wikipedia.org/wiki/Battle_of_Thiepval_Ridge

https://www.gov.uk/government/news/first-world-war-diaries-go-online-to-mark-centenary